If you are a small business owner hoping to take your venture online, then shopify is arguably the best e-commerce platform you can use to build your website.
Shopify enables businesses to enlist their products on a website along with the required product information to sell the products.
You will be surprised to know that more than 1.7 million e-commerce websites are managed through Shopify.
However, if you are new to e-commerce and do not have the required knowledge to handle a website, you can reach out to agencies or consulting companies to help you build and manage a shopify website. Such companies make it easier for businesses to grow their revenue through Shopify. This agency will not just help you in creating a website, but it will also help you along the way. From setting up a gift card for Shopify to upload high-resolution images, the agency will provide for you no matter what you need.
Shopify is a feature-rich platform, and here are some of the platform’s best features.
- Easy setup
Setting up a website on shopify does not require one to have coding skills, but all you need is a little knowledge about websites in general.
The web builder is easy and offers set templates that you can customize as per your preference.
While shopify takes care of all the technicalities, there are still various factors involved that you must consider while making a website. If you are unsure how to proceed, you must consult with an agency or outsource the website development for better results.
- Automated features
The best part is that it offers a plethora of automated features. You can ask the company managing your website to enable automated features like calculation of shipping charges, tax addition, reminders to customers, and much more.
However, you can also manually customize the features if you want.
- SEO and other integrations
A web agency will ensure that your shopify website is SEO friendly by using the SEO features available on the platform. Moreover, when you use such a platform, you enjoy high loading speeds that can boost your rankings on the SERP and lower the bounce rate.
Also, shopify lets you integrate your social media profiles on the website so that the customers can engage with your brand.
You can even integrate other tools such as a form builder, giving you greater control over your website.At this stage, working with a dedicated SEO agency can be useful as they can assist you by solving any technical issues you may have, start working on onpage SEO tactics, and put together an off-page strategy to improve your online rankings.
- Highly Customizable
After you consult with the agency, they will determine the best template for your e-commerce website. However, choosing a set template does not restrict you as the platform offers a lot of customizations.
These customizations are not only limited to the aesthetics of the website but also the features. For instance, setting up a gift card for shopify is easy, or you can even add the coupon code option at the checkout page easily.
This enables you to customize the website as per your recent marketing campaigns.
These are some features of shopify that make it an attractive platform for e-commerce websites. However, this is not an exclusive list since many more platform benefits are available.