If you own a business or are working for a company, it’s important to understand how you can maximize your efforts as a team. The key is in data warehousing, syncing, and the tools you use to accomplish these goals.
Data warehousing is the best way to organize customer information and data into one location. This improves the speed, efficiency, and accuracy of your team to make decisions about your marketing strategy. Syncing this data helps your team carry out these strategies and build compelling stories that draw customers in.
While this process seems complex from the outside, it’s simple with the right tools and knowledge. This guide takes a closer look at how to integrate BigQuery to HubSpot and how to get the most out of your integration to support your businesses’ success. Read on to learn more.
What is Google BigQuery?
Before we dive into the benefits of integrating these two tools and using them to build better customer interactions and marketing, we must first understand what each tool is and how they work. Let’s start with Google BigQuery. BigQuery is a tool run by Google that acts as a regular data warehouse.
In other words, it stores data from a variety of sources in one organized system. You can upload data into Google BigQuery in a few ways. You can either use constant streaming that works directly into BigQuery, or you can upload it in batch. This warehouse is an excellent way to store data concerning customer insights, trends, behavior, and more.
But Google BigQuery doesn’t stop here. This warehouse comes with built in features you can enjoy! With a fully managed system, Google BigQuery analyzes information, contextualizes trends, and helps streamline all your data in one place. It comes with features like machine learning, geospatial analysis, and business intelligence to help support these endeavors and give you more bang for your buck.
What is HubSpot?
While Google BigQuery is the data warehouse that stores and organizes the information about consumer trends and sales, you still need a way to access this information and put it to efficient use. This is where HubSpot comes in handy. Hubspot takes the information gathered in Google BigQuery and turns it into a compelling story. Why is this important? Let’s take a look below.
Long gone are the days where cold calls are answered or door to door marketing works. In this new era of online shopping and interactions, our consumers don’t want to be bombarded with deals and annoying advertisements that interrupt their day and get in the way of their lives. Customers are efficient at ignoring these efforts altogether.
Instead, customers want a customized, personalized marketing strategy that knows what they want and need and caters to them. The people want a solution to their problems, not another problem to add to their list. A customer’s past shopping behaviors on your website will point to what they may need in the future. Sending them a personalized email can work wonders in creating a personal connection with them.
Using data warehousing and interpretation software is the best way to get real time insights as to what your customers want, need, and are interested in. You can predict their needs before they even can with a few personalized emails and marketing campaigns.
How Do They Work Together?
When it comes to data warehousing, having a tool to sync your information and put it to good use is essential. Google BigQuery houses the data you collect about your customer’s insights, trends, and past behavior, while HubSpot is a tool that turns this data into a compelling way to reach out to them. HubSpot takes action on the data BigQuery collects to turn insights into marketing strategies, personalized conversations, and interactions on the website or via email.
Using Hightouch to Streamline the Integration Process
Integrating your data warehouse to specific software is essential for streamlining the process, getting real time insights, and accessing critical data to help you personalize your customer’s experience. This is the best way to level up your marketing strategy and align your entire business team on the same page. Connect your marketing strategy team, data warehouse analysts, service team, and behind the scenes operations.
To integrate Google BigQuery to HubSpot, you’ll need an integration tool. Look no further than Hightouch. Hightouch is the leading Reverse ETL platform that helps sync data from your warehouses so your business can access real time insights and put these to practice. With tools you can count on, there’s no better option for integration.
With Hightouch, you can create new HubSpot contacts, companies, and deals from the data warehouse, enrich data with information from your warehouse by adding a customer’s LTV and activity reports, and syncing custom data like invoices and projects.