The American Dental Association reports that the average dental practice has $500,000 to $1 million in unscheduled treatment plans. Many patients need your services but may need to know your practice or how to find you.
One of the most prospective ways to grow your dental practice and expand your reach is through postcards. About 90% of people surveyed said they often look at the cards in their mailboxes, making them an extremely effective marketing tool for dentists.
So how can postcards help you expand your dental practice? Here are a few key ways:
1. Marketing the services directly to potential patients:
In today’s digital age, it can be difficult for dentists to cut through the noise and reach potential patients who may not be actively searching for a dentist. Physical dental postcards produced and printed by a service like Aura Print allow dentists or clinics to get their message directly in front of people who are looking for a dentist so they can learn about their services and decide if they want to become their patients.
Postcards highlight specific services, like cosmetic dentistry or teeth whitening, to reach potential patients interested in those services.
2. Building the brand and boosting patient loyalty:
Such cards are also great for building the brand and creating long-term loyalty with existing patients. By consistently sending out high-quality cards with engaging designs and content, one can create a strong brand identity that will help keep the patients coming back for more.
Plus, these offer a personal touch that can help a dentist stand out from other dentists in an area. Making the patients feel valued and appreciated can build trust that will help retain more patients over time.
3. Efficient and cost-effective marketing:
Although digital media has become increasingly popular, most people still enjoy receiving postcards. 86% say they take the time to look through their cards daily. And those are one of the most efficient ways to reach one’s target audience.
Those are highly effective and affordable and offer effortless tracking and reporting so dental clinics can measure their impact and tweak the campaigns accordingly.
4. Building the referral network:
With postcards, dentists can reach potential patients and build their referral network by encouraging existing patients to share their practice with their friends and family. Clinics can offer them special incentives, like discounts or giveaways, to encourage them to refer more people to the dentist’s practice.
Including a postcard in the marketing strategy is an excellent way to grow your dental practice, build brand awareness, and drive revenue growth.
5. Increasing online presence:
One of the best ways to take full advantage of postcard marketing is to use them in tandem with digital marketing efforts. You can drive more traffic and engagement by including links to your website or social media pages in your postcard copy.
This is an optimum way to reach new patients and build an online presence, which can help increase one’s revenue over time.
If you want to incorporate postcards into your marketing strategy, work with a reputable and reliable printing company to help you create high-quality postcards that’ll help you stand out from others and effectively reach your target audience.
Bottom line:
As you can see, postcards are a potent tool for growing your dental practice. Whether you’re looking to increase patient engagement and loyalty or drive more revenue, these can help you achieve your goals and expand your reach. So why not test them out for yourself today?
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