Instagram hashtags play a major role in boosting engagements and increasing the visibility of Instagram posts.
Even though hashtags have been around for a while, marketers have not relented in using it to boost the growth of their brands, along with other strategies such as purchasing real likes from iDigic, in fact, about 66.6% of Instagram posts contain hashtags.
So in this post, we will examine how to use hashtags on Instagram for amazing growth. But before we do that let’s see what hashtags are.
What are Hashtags?
Hashtags are numbers, letters, or/and emojis combined and preceded by the # symbol.
Hashtags are clickable and redirect users to a page that displays all posts on Instagram that include the hashtag. Hashtags are used to categorize and make content more discoverable.
They also increase engagement on posts. Data even shows that Instagram content with hashtags have 12.6% more engagements than untagged posts.
There are different types of hashtags, such as niche hashtags, seasonal hashtags, emoji hashtags, product or service hashtags, daily hashtags, acronym hashtags, location hashtags, and branded hashtags.
How to use hashtags on Instagram for Amazing results
To get amazing results on Instagram using hashtags, there are certain hashtag best practices you need to follow.
Let’s examine some of these best practices below.
1. Use the Right Number of Hashtags
Even though Instagram allows you to use up to 30 hashtags in one post, you shouldn’t use that many hashtags. Using too many hashtags will make your posts look spammy, too promotional, or desperate.
Granted, there is no ideal number of hashtags to use, however, it’s recommended that you use about 11 closely related hashtags per post.
Also, keep your Instagram hashtags short and easy to read. Your followers won’t remember to use your hashtag if it is too long and filled with many characters.
Avoid using unsupported characters such as (! $ & # % @) they won’t be seen. Spaces are also not allowed in hashtags.
2. Match Hashtags with the Right Visual
When including a frequently used hashtag to your post, you need to make sure that the hashtag means exactly what you think it means.
If you don’t know the meaning of a hashtag or what it is referring to, there is every likelihood that you will use it in the wrong context and on the wrong photo.
Once you know what a hashtag means, make sure you pair it with the right photo, this will make your caption stand out. Instagram photos have 23% more engagements than Facebook photos and pairing photos with the right hashtags will increase the figures.
This is because even though hashtags increase the visibility of your post, the photo attracts your target audience to view your post.
Invest in high-quality photos and videos. Also, ensure that photos and videos are properly edited before posting, this will go a long way to boost the engagement on your posts.
3. Create a Branded Hashtag
Research reveals that 7 out of 10 Instagram hashtags are branded. Branded hashtags are tags unique to your brand. These tags can be as simple as your brand identity, company name, specific products, or tagline.
Branded hashtags increase the visibility of your posts on Instagram and also increase the awareness of your brand not just on Instagram but across other social media platforms like Twitter.
It also gives your followers a way to interact with each other.
Instead of restricting branded hashtags to specific posts like contests and campaign posts, you can go the extra mile by creating unique hashtags for most of your posts.
Creating a branded hashtag relevant to all the content you create is a great way to maintain consistency and increase interaction on your posts.
Before you choose a branded hashtag for your business or brand, make sure you search on Instagram to be certain it’s not already being used by someone else. Using a branded hashtag that’s already in use won’t benefit your business.
4. Build Contests, Promotions, and Giveaways around Branded Hashtags
Creating a branded hashtag is not enough, you need to create some buzz around it to get the desired results.
The best way to get your branded hashtag noticed is to build a
The conversion rate of contests is 34% higher than other content, that’s 3.5X more likes and 64X more comments.
The follower count of accounts that host contests rises 70% faster than other accounts. So building contests around your branded hashtag will yield tremendous results.
This increases not only the engagement on your posts, but it also exposes your brand to the followers of all who take part in the contest.
5. Use Trending Hashtags
Another way you can use hashtags to generate amazing growth on Instagram is by using hashtags that are already trending on Instagram.
You can either use hashtags that are not directly related to your industry and you can also wait for when a hashtag that is related to your industry trends. Hashtags related to your industry may not trend often but there is always a general hashtag trending on Instagram.
The best way to use trending hashtags that are not related to your industry to trigger growth is to focus on hashtags that revolve around special events like occasions, seasons, and events and create relevant content around the hashtag.
6. Include Hashtags in your Instagram Bio and the First Comment
Did you know you can add your branded hashtags to your Instagram bio? Hashtags are clickable and having them in your bio makes it easy for you to create a bio that converts to visits on your website.
You can also include hashtags in the first comment of your posts. Research proves that using hashtags in the first comment can increase the success of your marketing campaign.
Including hashtags in the comment section is a great way to maximize the number of hashtags you use without crowding your captions. Doing this for every post increases the visibility of your content and triggers more user engagement.
After putting the hashtag in the comment section, remember to prompt your followers to use your hashtags, if you don’t ask many of them won’t use it.
If you want to experience amazing growth on Instagram using hashtags, don’t restrict yourself to using hashtags in just one way. A combination of most or all of the six ways examined in this post will give you the best result.
Remember that consistency in best practices and flexibility to new trends is key.
Have you tried using hashtags to boost growth? Share your experience in the comment section.