Collections are a great way to organize products on your Shopify store. You can use them to group similar products, or you can use them as a way to showcase certain items that are related.
For example, suppose you have clothing for summer on your website. In that case, you can make a collection called “Summer Dresses” and place all those items into that collection so that people who shop for dresses know where to look when they want something more summery than what’s available. But how to set up a collection in Shopify, and what purposes does it serve? Read on to know.
Why is setting up a collection important in Shopify?
Collections are one of the essential parts of your Shopify store because they allow you to manage your products and organize them methodically, so they make sense for your customers. These are other ways they are helpful.
It helps customers find your products
Shopify collections make it possible for customers to find the products they need. The user experience of your store should be a focus of any design project, and collections are a vital part of that. Collections allow you to organize your store conveniently for you and your customers.
It makes your store look more professional
Collections make your store look more professional and help customers find products faster by grouping similar items together in one place. They also help you create sales events to sell more when there’s high demand without increasing inventory levels or hiring extra staff members during those busy times of the year (like Christmas).
It allows you to create sales events and promote them
Another great thing about setting up a collection is creating sale events and promoting them. It helps encourage customers to purchase multiple products at once and clarifies how much time they have left to buy.
It allows you to create menu links on your navigation bar
You can create menu links to collections, products, blog posts, and collections pages. You can also add a menu link to a collection blog post.
How to make a collection in Shopify?
You must go to your store’s product page to create a collection. Once you are on the product page, click “Collections” in the left sidebar menu. A pop-up modal window will appear. Click the “Add Collection” text next to the Collections title and fill out all required fields as mentioned below.
Title
Enter an informative title for your collection here. The title you enter will be displayed on your website and Shopify mobile apps. If you have multiple groups with more than one item each, these titles will come into play when customers navigate between them using drop-down lists in the navigation bar at the top of their screen (on desktop) or by swiping left or right (on the mobile app).
Description
Enter any additional information about this particular collection here – its purpose or how it can add value to customers’ experience while browsing through products offered by your online store.
However, this field is optional; you can leave it blank if you don’t want to add any extra details. Once you have completed filling in the information in the required fields, click the “Create Collection” button (located at the top right corner).
After reading this article, you will know how to set up a collection in Shopify. Collections allow you to keep your products organized and grouped so customers can easily find what they need when looking at different apparel or accessories.
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