Twinkle Toes Lights Up New York
The bright lights of Broadway set the stage as one talented teen girl tries to make her dreams come true in the new animated film TWINKLE TOES LIGHTS UP NEW YORK from Skechers Entertainment in partnership with distributor Cinedigm (NASDAQ: CIDM).
Inspired by the incredibly popular bright and colorful Skechers Girls’ footwear collection and a follow up to TWINKLE TOES: THE MOVIE, the new film is the second feature-length animated adventure for 14-year old Twinkle Toes—also known as the title character Twinkle Toes. The esteemed Dove Foundation has given the film its “Family Approved” seal of approval and declares that TWINKLE TOES LIGHTS UP NEW YORK is an electrifying tale to motivate the entire family.
“We’re excited that Twinkle Toes fans around the world will soon experience a new story starring their favorite Skechers character,” said Michael Greenberg, president of SKECHERS. “She may have started as a face for our top selling fun footwear collection for girls, but Twinkle Toes has evolved into a dynamic character who is more than just an animated ambassador for our brand. From shoes to toys to the movies, girls can’t get enough of Twinkle Toes and we know this adventure will be one that kids will want to watch again and again.”
Twinkle Toes footwear has been an integral component to the SKECHERS KIDS’ business since 2008. The girls’ collection has since expanded to include light-up features and styles with music called Twinkle Wishes. The line continues to be supported by an ongoing impactful marketing campaign starring the animated Twinkle Toes character with two spots currently airing on television.
It all starts on the last day of school when Twinkle Toes’s dad gets a once-in-a-lifetime opportunity to direct a Broadway musical—sweeping Twinkle Toes from her small-pond suburban life into the hustle and bustle of New York City for the summer. As Twinkle Toes learns the ins-and-outs of the Big Apple and Broadway, she impresses the show’s choreographer and is invited to join the cast alongside a more experienced teenage starlet. But after Twinkle gets a taste of the Broadway limelight, the chance for stardom overwhelms her and the show may be ruined! To make things right, Twinkle Toes must use all her creativity, smarts, and dancing skills to help her new friends and save the show!
The inspiring family feature initially dances into 50 theaters March 18, and is available on Digital HD March 22 and DVD April 5.