We the people live in an era where multi-tasking has been normalized. The quick of it is we are training ourselves to expect, well, quick results. Indulging distractions is how we do it. We want what we want now. Enter coffee concentrate. You open a bottle, you scoop a tablespoon into your drink, stir … and sip. Caffeine enters the bloodstream. You are off and running.
If you are new to ultra coffee, let’s unfold the enigma. Coffee concentrate is what it says it is: concentrated coffee. Big things in little packages. Think of it as a new frontier in the coffee world, one that is a purely convenient alternative to the time-consuming ritual of grinding beans, brewing, and waiting.
The Chameleon Properties of Ultra Coffee
Not intended to conjure up old world lizard imagery, the reference is a nod to the coffee concentrate’s versatility. First off, let’s discuss potency. One of the most changeable elements in a person’s choice of coffee is how strong it should be. Rocket fuel. Or a nominal hot drink with a faint coffee flavor. Or one of thousands of gradations in between. The beauty of a coffee concentrate is you need not brew an entire pot guessing at scoops of grinds versus quantity of water added to arrive at the strength of the blend … until you get it right. And then is it right just for you? Or does it work for everyone at home? It’s a subjective thing. And be honest, are you (maybe) settling every time you have a cup of coffee because it’s easier to tell yourself it’s a ‘decent drink’ than it is to truly create a perfect cup of coffee?
To make your life a ton easier, Jot Ultra Coffee is one brand we checked out, and can highly recommend. Why? Because the extraction method they use sets them apart. No need to throw words around, the bottom line is they brew their blend at a potent 20x strength compared to normal blends. There is nothing removed to achieve this. Subtlety of flavor is retained. The end result is a thick glass bottle filled with unpasteurized (refrigerate after opening), unprocessed coffee goodness.
Also, concentrate is a mess-free solution. The measurement is one tablespoon of coffee concentrate (conveniently, the bottle comes with a proprietary spoon) per cup. Now here is where experimentation comes in. If you are sensitive to caffeine, keep the strength of the blend in mind. Boil water, boil milk, run the tap, open a can of seltzer, add it to your morning smoothie, you get the idea. You can add the concentrate to any number of drinks.
Are You a Fancy-Coffee Drinker?
Fancy could mean you spend a pretty penny on your coffee habit. Or maybe the notion of having old school drop coffee puts you in an apoplectic state. Wouldn’t dream of accepting a cup of coffee in-flight? We get it. Once you try superior quality coffee it’s difficult to drink from the bottom of the barrel.
In the not-so-distant past drinking an espresso or cappuccino with frothed milk was reserved for an in-person trip to little Italy in the city nearest you. Then came the surplus of coffee shop culture and the genesis of professional baristas lining streets of suburbs and cities alike. Expensive coffee machines for home-use were, and are, a thing, all price points available… from Mr. Coffee to French-press, Chemex pour overs, cafetera espresso kettles, the list goes on.t
Using a coffee concentrate obviously cuts the cost of a 5k barista extravaganza taking up real estate on your kitchen counter, the bean grinder, the beans themselves. In no way is this meant to put down the temperature controlled dual boiler espresso maker.
Instead, the point here is the absolute time-saving entrance of coffee concentrate without sparing the expense of your fancy-pants taste buds. Think of any morning of your life where you may have overslept. You probably have a physiological need for caffeine to kick you into go-mode. But the time it takes to prepare your cup of coffee was annihilated when you hit snooze five times in a row. If, in fact, you had the coffee concentrate sitting pretty on the top shelf of your fridge, opening it, and pouring it into a cup of plant milk would solve the problem. Immediately.
Now to slow down the hands of the clock, when you have the leisure to plan out how to indulge yourself, check out the vast quantity of recipes for amazing coffee drinks. The fun doesn’t have to stop with the morning cup. If you’ve ever tried an espresso martini you might become the go-to party house on the block because of your newfound culinary appeal.
Ultra coffee: Try it, you might like it.