Why A Budget iPhone Is A Bad Idea

Every company finds themselves in a position that can only be described as a dilemma. This is when the business gets to the point whereby they assess whether they need to go down a different route. Many believe Apple to be experiencing this dilemma at the moment. After all, the possibility of a budget iPhone seems to be on everybody’s lips for many years now.

There is no denying Apple’s success. Yet this has been based upon ground-breaking technological innovation with devices that are middle of the market to expensive in terms of pricing. Budget gadgets have never been in the fore. Yet, with Google’s Android also gaining in popularity and establishing itself as a dominant player, it seems Apple are toying with the idea of going down a different route. A budget iPhone may seem like a good idea on the surface, but if you delve a little bit deeper you will see that this is not the case.

Why A Budget iPhone Is A Bad Idea

Weakened brand identity

You are sure to have heard this saying before: “Stick to what you are good at”. This is something that very much applies to Apple. They have never been in the market for cheap devices. This is not what their brand is associated with and it is not what you think about when you consider Apple. It would be detrimental to the strong brand image Apple has built up to create a contrasting set of products and consequently a conflicting brand identity. It is like businesses who sell sim only phones, they’re not going to lose their niche and delve into contract mobiles.


Excluding loyal customers

One of the reasons why Apple has been so successful is because it has created a large and strong set of loyal customers. There are those who swear by Apple and will not use any other device. By creating a cheap iPhone these customers are being excluded because the phone goes against everything their loyalty to Apple was built upon.


Apple v Apple

The problem with introducing a cheaper iPhone is the fact that this will then be competing with the versions that are currently being sold today. This is an approach the company seems to be firmly against. They have always focused on quality rather than quantity and because of this their product range is very exclusive – see the various options available here. This is something they have learned from past experiences when they almost went bankrupt in the 90s. Going down this route again would definitely not be a risk worth taking.


Chasing Google is a huge mistake

You should never chase or try to imitate what a company is doing at present because you will never exceed it. If Apple was to introduce a cheap iPhone it would be doing so for the purposes of trying to emulate Google’s path. What one needs to remember is Google has not overtaken Apple. Apple does not have overriding dominance as it once did before. Yet, chasing Google is not the way to gain this dominance back.


If it’s not broke don’t fix it

Surveys and research shows that the majority of customers are happy with Apple, so why attempt to fix something that’s not even broken? People love the smoother experience of using an iPhone and the fact that it is less susceptible to malware. By going down the budget route Apple would have to sacrifice qualities that have generated the admiration for the gadgets today. Individuals would much rather change their sim only to make savings rather than lose on a quality phone.


People can use alternative ways of making savings

A budget iPhone is not essential. In fact, cheaper network deals would be much more beneficial. For instance, if your mobile bill is running high and you are at the end of your contract switching to a SIM only contract should reduce your bill. There are even specialist phone deals, like https://www.smarty.co.uk/, which is a SIM offer for students. You can see the various options available online.


Earlier in the year, and over the past few years, Apple denied that they were in the process of creating a budget smartphone. Nevertheless, the rumors keep resurfacing. And for Apple’s sake let’s hope they are merely that; rumors.


Common iPhone problem: screen cracks


Budget iPhone or expensive iPhone; if they could create an indestructible screen that would be great, right? Everyone has been there; that horrible moment when your iPhone slips out of your hand and you hear that dreaded crack as it hits the ground! You pray that the screen is still intact, but you pick up your phone and you see that the damage has been done. As awful as this may be, there is some good news; you don’t need a new phone! In fact, all you need to do is find a reputable company to provide with quality iPhone screen replacement. They will remove the damaged screen and replace it with a brand new one. No one will ever know about your little accident!


Aside from ensuring your iPhone looks as good as new, a screen replacement will ensure it functions perfectly as well. A lot of individuals merely keep on using their broken iPhone once the screen has been smashed. Their view is that they can cope with an ugly looking phone because they cannot afford to spend money on getting it fixed. Of course, this is more than understandable. However, it is not that straight forward. A broken screen can actually lead to functional problems with your iPhone. The ‘touch’ sensitivity or the calibration can be compromised. How is this so? Well, the answer is simple; this is because the front glass screen and the digitiser are assembled together as one unit. The digitiser is the circuitry that converts the touch of your finger into computer data. Therefore, if the front screen glass is compromised then this can easily affect the digitiser too. Leave this untended to and it will only cause you bigger problems and cost you more money in the future.


So, a quick fix of your iPhone is recommended. However, this certainly does not mean that you should put your iPhone screen replacement in the hands of any old company. You need to choose with care. One of the most important things you need to ensure is that the repair company utilises genuine Apple parts, such as those at https://www.applepartsltd.co.uk/. The imperativeness of a 100 per cent genuine Apple digitiser being used is something which cannot be stressed enough. If you fall victim to companies who use ‘copy’ parts then you will probably find yourself in another repair shop a few weeks down the line. These parts never match up to Apple’s quality and thus they are never totally compatible. In addition to this you should always find a company who offers a warranty. The last thing you want to do is take away your phone only to discover the problem has not been fixed yet there is nothing you can do about it because you are not protected.


To conclude, iPhone screen replacements are extremely common in the current day. If your screen is damaged then this is a service you need to seek imminently. A lot of people make the mistake of thinking it is only the image of their smartphone that has been compromised. However, this is not the case. The function can be damaged too and therefore a repair is essential.


Hey There!

I’m Heidi

Money saving Mom/Nan (Grandma) of 1, who loves to travel, cook, and of course spend time with family.  Fun. Travel. Food.  Not necessarily in that order. Serving Missouri and beyond!

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