Everyone loves a good cup of tea—it’s the perfect pick me up, calm-me-down, mood-enhancing, keep-me-focused kind of drink. It’s not a surprise that it’s the number one choice for most people out there. Many brands are offering different types of teas, and if you’re planning to get into the tea business, the first thing you need to consider is how to stand out from the competition. One of the best ways to start is by investing in custom tea packaging.
You might not think much about it but yes, custom tea boxes and their types are important. People tend to buy stuff because of how they look, which means appearance really matters. Many companies offer custom tea packaging in different styles and quality, at different price points. This means you’ll be able to find the kind of packaging that suits your products or expresses what your business stands for. In addition to being a packaging material for your tea, custom boxes also protect the tea from moisture and other elements.
Why Packaging Is Important
In a market full of specialty tea and coffee, the packaging is very important to help your product stand out. Consumers expect to have a consistent experience from the first purchase to the last consumption of the items they buy. The same is true for tea products. You need to invest in tea packaging that can preserve your products from the date it’s packaged until the day it’s consumed. You can only accomplish this seamless experience with the right custom tea packaging.
One of the most important things to consider when looking for custom packaging for your tea products is whether can ensure that its freshness and quality. Packaging may not seem like a big deal for most people, but multiple factors come into play with this packaging phenomenon. Customer perception often influences the packaging options available.
One thing that’s interesting about custom packaging is that the idea of quality is heavily regionalized. An example of this would be in North America, where most consumers prefer the block bottom bag or stand up pouch. Consumers associate these types of bags with specialty roasters and therefore expect high-quality tea or coffee.
According to experts, the neat and upright stance of the packaging engages consumers. It projects multi-sensory messages indicating freshness, quality, and luxury.
The format is also important. In the Middle East and other parts of Europe, people usually regard vacuum-packed brick packaging as superior. People usually believe vacuum-sealed packaging provides a fresher product. Not only are they extremely durable, but it is thick and transports well too.
What to Look for In Custom Tea Packaging
Because café culture is at an all-time high, it’s important, more than ever, for tea brands to step up and stand out in a sea of coffee products. This means that to stand out, tea packaging must be functional, practical, interesting, and eye-catching.
Many companies manufacture and supply bags and boxes specifically made for the coffee and tea industries. If you want to stay on top of the game, choose a manufacturer that delivers high-quality tea packaging within fast turnaround times, with fair pricing for low minimum order quantities.
Below are some additional tips that you might find useful when choosing your custom tea packaging.
- Be Mindful of the Materials Used
The best material for your tea packaging may vary depending on how much time you expect there to be between packaging the product and your consumer enjoying it. It’s important to note that some materials can seal-in freshness longer compared to a simple paper bag. Examples of these would be foil and metalized composite packaging.
- Does it Promote Sustainability?
Consumers nowadays are more aware of their environmental impact, and they also choose the products they buy with this in mind. If you want your business to be earth-friendly or environmentally friendly, it’s time for you to promote it. If you do not want to use any kind of foil or composite material, you might want to consider biodegradable bags instead. They are not only sustainable but they’re environmentally friendly as well.
- Make Sure it’s Air Tight
Like most food products, exposure to moisture and oxygen can significantly impact the quality of your tea. In fact, exposing it to moisture and air can cause it to deteriorate and affect its taste. Choosing a bag with zip closure will make it easier for your customers to open and close the bag of tea and retain its freshness as much as possible.
- Make Your Product Self-Standing
Tea packaging mostly comes in boxes or tins, making it easier for people to fish out any teabags that have been left at the bottom. However, if you decide to use a bag, or create custom stand-up pouches for your packaging, you must make sure that it’s self-standing. By doing so, the process of retreiving teabags can be a lot more effortless, ensuring that your customers keep coming back for more.
- Make Sure Your Branding Stands Out
The material you choose for your tea packaging will impact how your labels and branding stand out, so choose wisely. Make sure that your brand’s personality and your material and label are consistent with each other. If you want to move away from the conventional style of labels for tea products, and want a more professional look to compete with bigger brands.
Conclusion
Apart from the proper methods of tea planting and processing, tea packaging is another aspect of determining the quality of any tea. If you want your products to live up to the standards, then make sure you offer your products in high-quality secure custom tea packaging. By incorporating top-notch design and exceptional packaging standards, you’ll be able to make your products stand out from the crowd.
You must understand that the packaging can impact the freshness and shelf life of tea. So make sure you get a packaging that’s not only eye-catching but one that helps retain the freshness and intense aroma of the tea leaves. The packaging should be such that customers can taste and smell the intense aroma of the tea leaves the minute they open the packet. With this, you’ll be able to make a name for your brand and compete with the bigger companies.
Leave a Reply