Nostalgia has become an effective entertainment tool because it evokes emotions and creates a sense of belonging. It makes people feel good about themselves and their lives. This is why nostalgia is often used in marketing campaigns, advertisements, and commercials.
Nostalgia is also becoming more popular as a marketing tool because it allows marketers to create feelings of nostalgia among consumers which will then lead them to purchase the product or service being advertised.
That’s probably one reason why entertainers like oldies artists have become popular as their particular style of music has mostly faded from widespread popularity.
But let’s examine more about nostalgia and why it’s so effective in entertainment and other areas of our society.
What Is Nostalgia, Anyway?
Nostalgia is a feeling of homesickness, longing, and wistfulness for an era or event.
Nostalgia is a complicated emotion that can be triggered by many different memories. It is an emotional response to something that was once familiar and comforting but has since changed or disappeared.
We all have nostalgic memories, but not all of them are positive ones. For example, some people may remember the good old days when they were in school, when they first met their significant other, or when they had their first child.
The term “nostalgia” was coined by the French philosopher and historian René Descartes in the 16th century as a philosophical term for the pain of separation from someone or something we love. In modern times, it has been used to describe an emotional state and not just physical pain.
How Nostalgia Factors into Entertainment
Nostalgia factors into entertainment in many ways. It can be a part of the experience, or it can be the experience itself.
For example, when people watch movies or read books they are experiencing nostalgia as they reminisce about their own experiences and memories in relation to what they are watching or reading.
Nostalgia can also be seen as a form of escapism from the problems in one’s life. It is a way to escape from reality and relive memories of a time that was simpler, more innocent, or more idyllic than the present.
The entertainment industry has been using nostalgia to draw in audiences since its inception. There are numerous examples of this throughout history where films and songs use nostalgia to pull in audiences and make them feel like they are back at home with their family members again.
Nostalgia in Music
This is all why oldies acts, such as those that sing Sinatra, remain popular today.
Oldies music can be categorized into two types: nostalgia and nostalgia for a specific time in history.
The first type is associated with a nostalgic feeling that comes with hearing certain songs or listening to them on a certain day which was significant in your life, such as your birthday or an important event in your life. This nostalgia is often triggered by seeing pictures from that time period or reading articles about it.
Nostalgia for a specific time period is when you hear an old song about a moment in history, such as the Vietnam War. Ultimately, people like oldies music because it is nostalgic. They like the melody and the lyrics of this genre. It is a reminder of when they were young and carefree.
The songs of oldies are also associated with nostalgia for people who grew up in the era, which makes them feel more comfortable to listen to these songs.