A topic that has been trending for a number of years now is user experience or UX. This is a metric that is utilized in the creation and management of a website. The idea is that by using this metric and making changes, we can improve the overall experience that a user has on our sites. This increases loyalty, the volume of users, and the amount of time that a user spends on the site. All of this of course contributes towards the website’s reputation and potentially the amount of money that you can make. Here is why UX is so integral for website owners.
What UX Looks At
There are some fundamentals that user experience focuses on. The first and most important is web design, making sure that you have created a good-looking page for users. There are some great examples of this out there, as you can see here. Unfortunately, however, there are also some poor examples of web design that is ugly or just doesn’t fit with the theme of the site. Additionally UX will look at the ease of navigation, page load times, and layout of the site.
High Competition
One of the main reasons why it is so important that you focus on user experience is that there is simply so much competition out there, and hundreds of thousands of websites that a user could explore. Recent studies show that users simply don’t have the patience to stay on a site that is slow or that doesn’t offer the experience that they are looking for. Within just 3 seconds you could have lost a user simply because they have many more options that will offer them the experience that they are looking for.
Great For SEO
Too many people look at SEO like it is a problem that must be solved and hacked. In reality, however, SEO is about giving users the perfect answer to their search query, and this includes what kind of experience users can expect when they hit your site. When you invest time and money in user experience, you will in turn be contributing positively to your overall SEO credentials. Well written content, easy navigation, and fast page load speeds are all aspects that search engines are looking for.
Making More Money
No matter how you decide to monetize your website, one thing is for sure, you are going to need plenty of users to do so. In order to get and keep users, you have to make sure that you are actively working on the site’s user experience. This introduces new users and increases loyal users, all of which can help you to make more money from your website.
These are just some of the reasons why user experience is so important and why you should ensure that it is of high priority when it comes to managing the website that you have.
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